Course Objectives

The aim of Typography & Logo Design is to gain a more rigorous understanding of symbols, icons, logos and typographic elements in order to create and implement these elements into sophisticated design projects. Students will practice a variety of design approaches, develop observational skills, develop a vocabulary which articulates formal design aesthetics within a conceptual framework, and analyze the political, cultural, social, way-finding and commercial uses of design. Students will identify historically influential and contemporary designers and designs and be able to critically discuss design works. Additionally, students will visualize projects using current software including Adobe Photoshop, Illustrator, and InDesign.

This course is designed as a studio course in which students will complete a number of challenging assignments while learning the basic principles and standards within the graphic design industry. At the completion of this course, students will:

  • Become familiar with essential design terminology
  • Become technically proficient using industry standard software applications, including Adobe Photoshop, Illustrator and InDesign
  • Focus on craftsmanship and professional presentations of design projects
  • Apply principles of formal design aesthetics to graphic design projects to create effective visual communications
  • Strengthen creative problem solving and critical thinking skills
  • Learn to analyze and discuss your design concepts and the work of peers and professionals

AUG - SEPT 2020

Tu Aug 18

Introduction to course



Th Aug 20

Design Journal Due in the Dropbox

5 Thumbnail Concepts Due


PS and AI Refresher

Begin Building Design for next class

Tu Aug 25

Digital Critique of Project 1

Th Aug 27

Project 1 Due

Printing and mounting demo

All Printed and mounted for next class

Tu Sept 01

Critique Project 1

Introduce Project 2

History of symbols

Brief and Thumbnails due next class

Logo Design Notes

Th Sept 03

Small group thumbnail critique

Begin Building in Illustrator

Illustrator Demo

Process Inspiration

Fonts in Use

Tu Sept 08

Review Iterations (at least 30 variations, different directions 11 x 17)



Th Sept 10

Digital critique of Logos


Final Due next class


SEPT - OCT 2020

Tu Sept 15

Critique Proofs, Finals Due printed and mounted next class

Th Sept 17

Project 2 due, Printed and Mounted

Introduce Project 3: Person/place/thing

30 Thumbnails Due next class

Tu Sept 22

Review Thumbnails


Choose Concept and Style

Illustrator tools demo

Th Sept 24

Individual Digital Critique of Project 3 progress

Tu Sept 29

Review Progress Briefly as Group

Work in Class

Individual Crit

Th Oct 01

Project 3 Due


Introduce Project 4: Icon Set

Begin thumbnailing Icon set

Discuss Concept and Style

Continuity and Uniformity

Tu Oct 06

Th Oct 08

OCT - NOV 2020

Tu Oct 13

Th Oct 15

Tu Oct 20

Review thumbnails

Begin Building Icons

Th Oct 22

Icon Sets Drafts Individual critique

Revise for next class

Work in class on Icon sets

Instagram Sizes

Tu Oct 27

Digital Critique of Project 4

Th Oct 29

Project 4 Due on Instagram before class


Introduce Project 5: Typeface Design

Introduction to Designing a typeface

Research concept for next class

Tu Nov 03

Upload Photo of your Typeface inspiration to Dropbox

Review Typeface Concepts

Th Nov 05

Discuss rounded glyphs, numbers, and punctuation

Work in class on typeface

NOV 2020

Tu Nov 10

Review typefaces, revise for next class


Th Nov 12

Typeface Due

Upload to IG before end of class


Tu Nov 17

Bring research paper/photos/graphics for Magazine Spread content

Introduce Magazine Spread

Discuss Architecture of Magazine Spread

InDesign Refresher

Th Nov 19

Magazine Spread Due

Introduce Final Project

Develop Style Guide


Mo Nov 23

Tu Nov 24



All Projects are due in the dropbox before class begins on the due date, always

All files must be properly labeled: Project Number_YOUR LAST NAME
example: 01_Dunlap.pdf

No Projects are accepted after deadline. You have remote access from any computer anywhere to the dropbox through:

remote access


Consider each project as a creative or conceptual puzzle to be solved. Graphic design is arrangement, organization and communication, which often require experimentation and revision to find the best choice for the particular idea. Being a creative person is an active process, so revising projects and making many iterations and exploring all of the possibilities around an idea are encouraged and ideal.

These projects are all exercises in creativity, focus on creative problem solving and technical understanding of the tools.

Projects begin with thumbnail drawings in a sketchbook (or ipad, other) to develop concepts, and then these concept drawings are presented to small groups to brain storm ideas in order to optimize the concept and image.

Computer Labs on Campus can be found at:


There is no text for this class, notes and reading material will be uploaded to this site and students will be informed when assignments are on the site. You will be required to back-up your projects with an external harddrive of USB stick. Additionally, you will need a sketchbook no smaller that 5 x 7 and no larger than 11 x 14 and a pencil or pen each class to work out ideas. We will use your free www.lynda.com/linkedin-learning subscription for at home tutorials, the link can be found on your student homepage on the Bloomu site or HERE

You will also need to purchase a 25 dollar print coupon from either Jodi Fetterolf in the Art Office or at the University Bookstore. Please purchase the coupon and turn it into to Professor Dunlap before February 6th.



Attendance is mandatory and crucial to be successful. Please make sure to look over the academic calendar to schedule any appointments or travel arrangements during breaks or outside of class meeting times. Even though this course meets online, students enrolled in studio courses are expected to attend all class sessions, as interaction and class participation are important aspects of the total learning process and should be valued as such. Students are responsible for all material presented in class and should contact the instructor for any information they may have missed. Additionally, there will be no makeup critiques, lectures, demos, or exams for unexcused absences.

If circumstances occur that cause excessive absences, the student will need to meet with the professor outside of class to discuss the situation. It will be the responsibility of the student to withdraw from class if it becomes necessary. Failure to do so could result in a poor academic standing and financial obligations.


Attendance will be taken at the beginning of each class. If you are absent, it is your responsibility to find out what you have missed and what you need to prepare for the next class. In addition to contacting the faculty member, you should also contact one of your classmates to find out about any assignments not indicated on the course outline.


  • 1. Three (3) Tardies (arriving late or leaving early) = One (1) Absence
  • 2. Tardiness of One (1) Hour or More = One (1) Absence

  • 1. Three (3) Absences (Excused or Unexcused) = One Letter Grade Reduction * (i.e. a “B” would become a “C”)
  • 2. Each Additional Absence (Excused or Unexcused) = Another Letter Grade Reduction
  • 3. Five (5) Absences (Excused or Unexcused) = Mandatory Course Failure

Due to the circumstances surrounding Covid 19 if you are not feeling well, or suspect you have been in contact with someone who has Covid 19 you are required to work from home. Contact the professor for the class and attend class via Zoom if possible. Prompt communication to develop a plan will not incur grade reduction. It is up to you to keep track of your absences.


For each project you will be sent a Google form that details the individual requirements for that project and you will answer either "yes" or "no" questions regarding the tasks and knowledge you are expected to learn and be able to implement at each interval. For each question you earn a "1" for "yes" and "0" for "No" answers. Accurate self-assessment is a key factor in working successfully, so be honest with your answers. I will be there to help with answering those questions if needed, and will potentially ask you for justification for your assessment if I see a discrepancy. Your assessment involves four criteria: Technical, Formal, Professional/Craftsmanship, and Critical Thinking. These criteria are explained further:

Evaluation Criteria

(1) Technical proficiency - use of software applications

(2) Formal - Use of accepted practices and a visible understanding of concepts and principles

(3) Craftsmanship, presentation, deadlines and participation in critique

(4) Concept, critical thinking and revision

You can earn 5 points per criteria for each project, for a total pf 20 possible points per project. You will know when the project is assigned exactly what is expected of you for that project. Each overall rating is given a grade equivalent based on the standard 90%, 80%, 70%, 60% grading percentages.

  • 20-19 points = A
  • 18 points = A-
  • 17 points = B+
  • 16-15 points = B
  • 14 points = B-
  • 13 points = C+
  • 12-11 points = C
  • 10 points =D+
  • 8-6 points = D

Art majors at the sophomore, junior, and senior level are required to participate in the departmental annual review. Specific details including portfolio requirements and review dates will be provided during the semester. Non-participation will lower your final grade by 1/3.




Any student who is eligible for classroom accommodations is invited to meet with me to discuss their concerns and to present their disclosure forms from the Office of Accommodative Services. Our University provides reasonable accommodations to students who have documented disabilities. If you have a documented disability that requires academic accommodations and are not registered with the Accommodative Services Office, please contact this office in the Warren Student Services Center, Room 043 as soon as possible to establish your eligibility. If you feel you need extra help to improve your academic performance in this or any of your courses, please consider requesting a tutor in University Tutorial Services (UTS). UTS offers peer tutoring at no charge to Bloomsburg University students. The UTS office is located in Warren Student Services Center, Room 13.

The Bloomsburg University Writing Center offers free support for graduate and undergraduate writers at any point in the writing process. Think of our consultants as your personal trainers for writing. They will not write any part of your paper, but they can help you get started and then keep going; they can read what you have written and ask questions to help you think about what your readers might need; they can work with you on grammar, mechanics, or format; and they can help you develop strategies for proofreading and editing.

The Bloomsburg University Writing Center (BUWC) opens on the first day of the semester. Hours are Mon. through Thurs. from 10:00 a.m. to 7:00 p.m. and Fridays from 10:00 a.m. to 1:00 p.m. in Bakeless 206. There are also night hours on Sunday through Thursday from 7:00 p.m. -11:00 p.m. Schweiker Room, Andruss Library. You can drop in or request an appointment through email: buwc@bloomu.edu. Visit their website (bloomu.edu/writingcenter) for more information.

Other Important Information

Disclaimer: This online syllabus is subject to change throughout the semester, students will be notified when changes are made

Plagiarism: Plagiarism is the unauthorized use or close imitation of the language, visual elements, and thoughts of another author and the representation of them as one's own original work without credit to the author. All work submitted for this class must have been made for this course and not used for assignments in other courses. Found images or downloaded images that have copyright protection are prohibited.

The Bloomsburg University Writing Center (BUWC) offers free support for undergraduate and graduate writers at any stage of the writing process. You set the agenda for the appointment - whether you are concerned about getting started, or about clarity, grammar, organization, citations or any other aspect of writing or the English language. Appointments are highly recommended, but walk-ins are welcome. Visit their website (bloomu.edu/writingcenter) for hours and additional information.

The timeline for this course may need to be adjusted for severe weather events or other unforeseen circumstances.


James Dunlap


Office: Online


Office Hours: Mon 3:00 - 4:00

Wed 2:00 - 4:00

Tu-Th 6:00 - 7:00pm

or by appointment